"Stand-up packaging is a very common coffee package on the market," says Corina, emphasizing that it is often cheaper than some of the other options.
These gaskets are made with two panels and a reinforcement at the base, which gives the triangular shape.
In addition, they usually have a zip closure that can help preserve the freshness of the coffee for longer, even after the package has been opened.
Thanks to this combination of low prices and good quality, doypacks are a popular choice with small and medium roasters.
Also, the reinforcement at the base allows the packaging to stand upright on the shelf and there is plenty of room to promote the brand.
A talented designer can work with this style to create eye-catching packaging.
“Roasters can easily fill [the package] from above,” adds Corina.
The large opening makes this task easy and efficient, helping to speed up operations and avoid problems.
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